• 5 Quick Reminders to Help Build Life Time Clients

    When you think of the word “Professional,” do you put it next to your name? Or is the status of the word too much for you to handle? Do you think you need a Ph. D. or BA after your name in order for you to receive the proper respect that comes with the word “professional?” Being a professional means that you take on added responsibility and that you are an achiever. It means that you place value in what you do and take pride in what and how you can offer your service to others. The word professional is a validation. It identifies you as a person with the right education, knowledge, skills, and talent.

    Position Yourself

    Being a cosmetologist provides life-learning skills; skills that you need every day to manage well in this world. The technical aspect of our industry is important, but is secondary when it comes to providing customer service. People come to beauty professionals for their expertise and skill, but they also come for the human connection. They trust us to help them transform themselves inside and out. Clients place value on the human nature of our service – the part of our profession to which very few other professions can relate. The beauty business stands tall when you understand all that it takes to keep up with the daily demands of our jobs.

    1. CARE about yourself and your profession… it shows up on your face and in the texture of your voice.
    2. Value your clients and offer the BEST quality service… the type of service you would expect when you go to a salon.
    3. Appreciate clients by rewarding them for choosing you. Offer them incentives, package deals, and products, anything that says Thank You and I appreciate your business.
    4. Be accountable when you make mistakes. ASK for a second chance to re do the service if necessary. It shows respect and helps you become a true professional. Make sure it is complementary.
    5. Work on developing your Soft Skills. It gives you the leading edge in this profession by showing clients you take pride in your personal development as well as makes you a very well rounded interesting, and positive person to be around.

    We have the power to transform people’s moods, the tools to beautify their souls and the creativity to make them look magnificent. The time you spend with your client can have an enormous impact on them, as most of the time they are coming for you to “fix” something in their life – not always their hair. Being a professional, you know that, so you put one of your many life-learning skills to work and dive in.

    So the next time someone asks you what you do for a living, proudly say… I am a Beauty Professional!”

    Source: Kathy Jager-educational solutions

  • 6 New Habits for Hairdressers Who Stand All Day

    As our Healthy Hairdresser survey revealed, many of you are struggling with back, neck, leg and foot pain. Much of that can be blamed on standing all day at work. On his website, author and fitness coach Eric Cressey offers strategies for anyone who stands all day. You can tweak those strategies to develop your own standing routine:

    1. Correct posture problems. Cressey advises people who stand all day to “engage the anterior core and activate the glutes to get yourself into a bit more posterior pelvic tilt.” In laymen’s terms, this means tucking under your butt and holding in your stomach so that your body is aligned. It takes a while for this to become habit, Cressey says. “Be consistent with these basic adjustments,” he notes, “and eventually you’ll find yourself establishing a better resting posture.”

    2. Exhale completely. You probably don’t know you can “breathe wrong,” but chances are you’re not exhaling as fully as you should be. Try it—exhale, and then see whether you can exhale a little more. With that further exhale, do you feel your pelvis tilting forward and your ribs dropping a bit? That relieves lower-back tightness.

    3. Switch it up. Instead of standing with your feet parallel all day, sometimes change to a split-stance position, which means putting one foot in front of the other. “The best posture is the one that is constantly changing,” Cressey says. Between clients, make sure you sit for a while or even find a place to lie down for five minutes. Bend, twist or go out and walk around the block; Cressey recommends rolling on the ground—if you do that at the salon, you’ll need a lint brush afterward!

    4. Stretch. Throughout the day, perform quick back and shoulder stretches. In the break room, lie on your back and bring one knee at a time to your chest. Or bring that knee up while stretching your opposite arm straight behind your head. Bring both knees up and roll your back in a circular motion. Stand with your back against a wall and swing one arm up at a time. Then face the wall and, forming a half-circle with each arm, slide your arms to reach above you.

    5. Rethink your workout. It’s possible that you’re bringing bad standing habits into your workout. It’s worth it to pay for one coaching session with a trainer who can watch your posture as you work out and make sure you’re correcting any bad habits rather than making them worse.

    6. Try different types of shoes. You may even need orthotics to find the best combination of support, lift and firmness. Or, switching your shoes frequently may provide relief.

    By Rosanne Ullman | Source: ModernSalon.com

  • So, What Else is in the Cosmetology Job Description?

    Hair, skin, and nails! You can do it all with a cosmetology license once you ace those exams. But do you know what all is expected of you once you enter the work force as a cosmetologist? You can study hard for the exam, but it’s important to know what knowledge and skills it takes to be successful in this industry.

    On the Job Duties

    According to the U.S. Bureau of Labor Statistics, licensed cosmetologists are responsible for a variety of services, including hair stylists, estheticians, makeup artists, and nail specialists. In addition to the actual services included in the cosmetologist job description though, cosmetologists can also be responsible for booking appointments, cleaning tools, completing laundry, recording client notes, and receiving payments. They are also responsible for giving their client guidance in between their visits, such as making recommendations for products and hair/skin care. It’s important to build that trust with the client that you’re looking out for their best interest even if they won’t be able to see you for awhile. This will directly affect your relationship with them.

    Work Environments and Schedules

    Whether you’re a freelance cosmetologist or it’s your career, there are a variety of options for you to explore when looking for work. If you’re a freelance cosmetologist you can rent out a space in a salon or work from home. Most cosmetologists who work full-time work in a salon or spa, but there are other options like hotels and resorts. The job does require them to be on their feet most of their shift so physical stamina is important. Since most of the work is appointment-based, schedules are usually inconsistent. Also, the job may require weekends and evenings to accommodate clients who work during the day.

    Personality Qualities

    Chances are if you’re reading this, you probably decided that a 9-5 job is to mundane for you. You need something that allows you to create. Cosmetologists have to keep up on the latest beauty trends for their clients. What also might not be in the typical cosmetologist job description are listening and customer-service skills. These skills are crucial in retaining clients. You want to make sure you listen to what your client wants and be willing do your best to make them happy. Finally, every cosmetologist needs time-management skills. Again, this isn’t something you normally see in the typical cosmetologist job description, but the job revolves around appointments. If you run over on your time or book someone for the incorrect amount of time, it can cost you your client.

    Education

    Whether you’re out-of-school, in-school, or just thinking about a career in cosmetology, it’s important to know what your state’s qualifications are to obtain your certification. It’s also important to know that cosmetologists have to periodically renew their licenses. The point is, you’re always going to have to stay on top of trends and knowledge in this industry.

    Source: Salon Prep Blog

  • Salon Business Tips from Tabatha Coffey!

    1) If you don’t have a passion for the art and business of hairdressing, then you’re just cutting hair.

    Tabatha has always said the number one key to success for Hair Stylists, and salon businesses alike, is passion.

    Passion for art. Passion for hair. Passion for making people feel good about themselves. The passion has to be rooted somewhere!

    If you or the people you’re hiring lack passion, then you’re missing the major component that drives a salon in a positive direction and gives it sustainable life!

    2) You are a lifelong student of hair, no matter your experience level.

    Education doesn’t end after cosmetology school, you’re a life long student of the craft.

    Trends and techniques are constantly changing and evolving, and it’s a part of your job description to stay updated.

    Tabatha says she keeps up with trends by attending hair shows, subscribing to trade magazines, and forming friendships with manufacturers (why, hello there).

    In addition, you should be challenging yourself a few times a year (at least) with hair classes and competitions.

    These type of events keep us on our feet – I know, we’re always on our feet – but these outings help build better teams, make us better Hair Stylists and overall, facilitates better business.

    Plus, there’s no greater fun than when a group of passionate beauty professionals get together, trust us.

    3) Create a memorable and repeatable client experience.

    Salons should take a note from Aristotle, “We are what we repeatedly do; therefore, excellence is a habit.”

    So, in order to create the best experience for your clients, you should be staying as consistent and unique as possible.

    Don’t worry, consistency doesn’t have to be expensive.

    For example, Tabatha Coffey once worked in a salon where they repeatedly had a candy bowl at the reception desk for their clients.

    One day, they took the delectable treats away (oh, the horror)!

    To their surprise, clients started asking about the missing candy. Even though it was just a tiny detail of their experience, clients had begun to expect the additional pleasure of candy after their service.

    Tabatha lists ‘attention to detail’ as one of her essential keys to success, with special attention given to the client experience.

    But if we’re being honest, we want you to think outside the candy box and get creative!

    Just remember: Be unique, consistent & stay true to yourself and salon.

    4) Exceptional leadership is key to a salon’s organizational success.

    Tabatha says the main mistake she sees is the lack of leadership and accountability within salons.

    She is an avid proponent of leading by example, and having fair, but firm policies and procedures in place.

    Tabatha emphasizes that policies and procedures should be kept simple and precise, and shouldn’t overwhelm staff with a torrent of incomprehensible words and babbling.

    She also suggests keeping rules and regulations in the break room or office, along with a signature of each team member, confirming they’ve read and understand each rule.

    This helps set a standard in your salon, and everyone performs their tasks better when they have a good grasp on expectations.

    5) Focus on hiring and working with the best team of Hair Stylists and employees.

    Salon owners and booth renters alike, can benefit from this salon business tip.

    The most successful salons have a team of stylists and employees behind them that share in the same mission and above all, value each other.

    As an employee or booth renter, if you feel undervalued, taken advantage of, or you ‘just don’t mesh with your team’ you may want to consider looking for employment else where. Staying at a salon that drags you down daily isn’t good for your personal and professional development or for the salon.

    As for salon owners, it’s your responsibility to hire people that can work well together, and most importantly, create a working environment that inspires and fosters good team work.

    6) Own your role as an empowering and trustworthy leader of your local community.

    “Like a therapist… hairdressers are in a position of trust. We are transforming not just how a person looks but how they feel.” Tabatha says.

    How great is this position of trust?

    In 2008, this study revealed that a hair stylist-delivered message regarding breast cancer health increased the likelihood of women taking preventative measures against it by 70%.

    Moral of the Story: Hair salons have serious influence on the health and lives of clients.

    And if Hair Stylists can inspire people to start thinking about their health with such effectiveness, can you imagine the greater implications for your community?

    You could be using your influential power to organize and lead park clean ups, fund raisers, and other events that empower and help your community.

    And trust us, the community role and job of you, the Hair Stylist, isn’t going anywhere.

    In fact, the U.S. Bureau of Labor & Statistics has revealed that Hairdressing jobs are expected to increase by 13% from year 2012-2022 .

    With your growing power and influence, you should be driving positive actions in your salon and beyond. Once you’ve decided to start building trust in your community, you transform yourself from a local business owner to a local business leader (there’s a difference), and people will take notice.

    7) Working in a salon can be chaotic, but do NOT lose your professionalism.

    Despite what Forbes may think about hairdressing being one of the ‘least stressful jobs ,’ the majority of us disagree.

    So, the next time you have a client under the dryer, while doing a haircut, and your next appointment arrives 15 minutes early, and you’ve managed to sustain yourself on hairspray coated coffee, remember this:

    Do not lose your professionalism!

    Professionalism is another crucial key to success according to Tabatha, and those who lack it, are eventually and rightfully ran out of business.

    That’s not to say in order to have professionalism, you must be stiff and formal – stay human – but there are basic professional practices that should stay at the core of every business.

    8) Always look for new marketing strategies that puts your work in the spotlight.

    Salons and individual hair stylists should be looking for marketing strategies that keep the focus on your work.

    When asked, “how do I increase the clientèle in my salon?” Tabatha suggested the use of social media, “I think a lot of businesses underestimate it.”

    Social media sites like Facebook, Pinterest and Instagram, are great visual and engaging displays of your work, as well as an open door for new and existing clients to check out your salon culture and ask questions.

    9) Charge what you’re worth, and don’t feel guilty about it.

    The costs of services can vary depending on factors like location and experience, but a big mistake many stylists still make is undercharging for their services.

    Some feel guilty for charging more (even as they gain more experience), and some base their decisions on fear that they will lose out on business.

    Stop doing this to yourself.

    Here are some guidelines when it comes to figuring out your prices:

    1) How much you want to make an hour (be realistic)
    2) Find out the average price of services in your area
    3) Look at the cost of your products

    If you’re a salon owner, you’ll have to consider the greater picture, like how much overhead (cost of rent, electricity, etc) you have, and your quarterly and yearly revenue goals.

    10) Pay it forward!

    Important in life and important in business, paying it forward is one of the greatest things you can do for yourself and others.

    For example, if you’re a senior stylist at a salon, offer to mentor a new assistant. “It is important to give back and share your knowledge,” Tabatha says. “Remember where you came from.”