• A Lesson in Social Media Etiquette

    Think of your social media channels—Facebook, Twitter and Instagram as your first interview. This doesn’t mean shut everything down, but make sure the content you are displaying shows off your talents, personality and maybe not your favorite happy hour spot.

    “Using social media is an easy and momentous way to get noticed by a potential employer and keep you in direct communication with your current clients,” says Kelly Ehlers , social media expert and founder of Evoke Brand Strategies . Here Ehlers shares a few tips to use while navigating the social media ropes.

    Keep the complaints to yourself.

    Don’t complain or gossip. It may be easy to vent your frustrations through your online platforms, but you definitely don’t want clients or future employers to perceive a negative online presence.

    Leave the potty-mouthing offline.

    Use a filter. Refrain from cursing and using offensive language. Present yourself as professionally as possible. Keep in mind, up to one-third of companies have rejected candidates based on sloppy, inappropriate, or negative profiles.

    Upload your professional work.

    Using an Instagram hashtag or creating albums on Facebook is an incredible asset for keeping conversations current with your clients while in school, and to start building a professional portfolio you can show future employers. Plus, collecting your work provides you with an extra outlet for connectivity for client referrals.

    Steer clear of over-sharing.

    Every meal or random thought is not post-worthy. Before hitting the post or “tweet” button, ask yourself if you really need to share that thought with the world. The information you share should reflect how you would like to be perceived by your friends, fans, clients and potential employers. Focus your posts on time-relevant, current topics. It shows you stay on top of trends and have your finger on the pulse of pop culture.

    It’s a two-way street.

    Although time-consuming, replying to emails, comments and messages are essential to building a relationship with your clients and encourages them to turn to you for expert advice and product recommendations. Think of it as superior customer service.

    Source: ModernSalon, written by Chandler Rollins

  • 5 Graduation Life Lessons

    Your future isn’t set in stone; imagine it the way you want it to be and then take action.

    My eldest son graduated from Indiana University in 2014. The commencement speaker was Michael Higgins, ninth president of Ireland, an Indiana University graduate himself. Higgins spoke of the importance of “challenging false inevitabilities.” I took this to mean, “It is what it is, might not be what it is…or it is at least not what it might or could become.” You have the ability to create an outcome that might be far different from what others might accept it must be. This is a powerful concept for thought, action, and success. This mindset can be the foundation for an amazing future. This got me thinking about what wisdom I might offer if I were invited to speak to graduates.

    5 Strategies for work, life, and success!

    1. Slow down. No need to panic. Few of us engage in anything on a daily basis that is life-threatening. In the grand scheme of things, what we do does not impact the grand scheme of things. Yet, in many ways, what we do can have a huge impact on our lives and the lives of those we touch. Your impact can be significant enough so that getting it right really matters.

    Take the time to gather all the information you need. Early information is often mostly incomplete. Decisions made in the fog of war are usually bad decisions. Study the situation, gather the facts, take a deep breath, and then act.

    1. Take responsibility. Put your name on it. If it goes well, take the credit. If it goes badly, take the credit. It is O.K. to own a failure. It is O.K. to own a bunch of them. The more willingly you take ownership, the more responsibility people will be comfortable handing you. Relax; you cannot get them all wrong. Even a broken watch is correct twice a day. Friends and fans will celebrate your successes. Adversaries will attempt to capitalize on your failures. This says more about your adversaries than it does about you or the failures. Failure taken with responsibility equals a form of success.

    Taking responsibility takes practice. It will become more comfortable the more you do it so much so that as you rise in position, you will not realize the size and scope of the responsibility people have placed on you. It is a slow, creeping thing. One day, you’ll discover everyone is looking to you.

    1. 100% honesty, 100% of the time. We live in an age of total transparency. Everyone has access to everything. Anything, not 100% honest will come back and bite you, hard. It will bite you publicly. The bite will cost you more than the honesty would have cost in the first place.
    2. Play positive. Put the positive face on all you do; it sets the tone. It puts customers, co-workers, and competitors in a position of having to meet positivity with positivity. Everything you do, say print and share should be able to be framed in a positive way. A “No smoking” sign can read, “Smoking is permitted outside.” Same message. Positive framing. Big difference.
    3. Do it now. Do not postpone the inevitable. If you must incur an expense, incur it as soon as possible. Whatever it is it will be more costly later. Decisiveness in your actions sets a standard. In life, we regret more the things we did not do than the things we did.

    Use these five points to guide decisions and actions. Take your time. Take responsibility. Tell the truth. Tell it positively. Take action, now.

    Source: FirstChair By Ivan “Clipperguy” Zoot

  • Why Beauty School is Great for Moms

    You may not know this, but beauty school is actually a fantastic option for single mothers looking to change or revamp their career path. Not only are there many grants made specifically for single mothers, but there are also a number of other cosmetology scholarships available to supplement existing grants. Learn more about these available resources and schedule an appointment with an admissions representative today.

    The growing expense of attending school is becoming ever more intimidating to aspiring professionals trying to advance their careers. It can also be particularly challenging to work toward these goals if you have children. One option for securing funding to attend school is through grants. Many grants are designed specifically for parents (young, single, etc…). These grants are designed to make education accessible to those struggling to attend due to financial and scheduling restrictions.

    Grants for Single Mothers
    Unlike loans, grants don’t have to be repaid and don’t depend on things such as credit score or debt-to-income ratio. The process to get a grant typically includes a simple application and letters of recommendation from prior supervisors, educators, and/or coworkers.

    Pell Grants
    Federal grants, such as Pell Grants, only provide money for tuition and you can apply for this at any beauty college or university. There are other grants that may be used to cover the cost of expenses such as books, supplies, and housing. The admissions officer can help you find the grants that are right for you and your particular situation.

    Prior Education and Success
    Applicants with prior education history can qualify for an Academic Competitiveness Grant that gives $750 the first year and $1500 the second. This, however, requires maintaining a 3.0 grade point average during your time in high school or college. If an applicant maintains good grades during the first year then they can apply for it for the second. This is especially helpful for single mothers, as the funding is available for more than one year in the event that the program can’t be completed in the usual 11 months.

    Source: Avalon School of Cosmetology

  • Nurturing Your Creativitiy: You Are Artists, First

    First and foremost, salon professionals are creative individuals. We seek to become hair, nail or makeup artists because we love to be creative. However, the reality of our work is often more functional than inspired and we can sometimes fall into thinking that what we do is just a job. I believe to be truly creative, you need to feel the freedom and believe in yourself as an artist. To develop and maintain a creative frame of mind and to nurture the imaginative and exciting aspects of our daily routine takes a bit of work.

    It’s important to feed creativity both inside and outside the salon. For many, the mainstay of salon work is performing more mainstream colors and hair designs that don’t typically evoke a feeling of creative accomplishment. To balance this, it’s important to solicit clients who will allow you to perform more artistic services.

    Also, it’s important to constantly challenge your clients to be a bit more courageous and take risks with what they feel is a traditional representation of beauty. We often think that because a client comes in every two weeks to get their 6 natural to cover gray, this is the way it will always and should always be, but you will be surprised at what clients will do when you present them with a new and more creative style or color option.

    But to truly exercise your creative muscles, it’s important to immerse yourself in the process. A great friend of mine, Alan Papaleo, is not only an incredibly creative stylist but also a world-class painter – combining two great forms of artistry into one body of work. I see how seamlessly his creativity in the work he does on the canvas can translate and reappear in the innovative crafting he does in hair color and hair design.

    Whether it is art, music, dance, or poetry, it’s extremely helpful to nurture your creative soul with the productive activities that not only excite you but also inspire and fulfill your daily routine. You can’t help but become a more creative professional by immersing yourself in creativity. Another way of fostering creativity is to place yourself in a stimulating environment. In his new book, Creativity Inc., Ed Catmull, President of Pixar and Disney Animation (obviously, widely accepted as a pretty creative guy), stresses the importance of creating an environment that evokes and supports creativity. He says to look at your personal workspace and think of what you might do to make it more playful, more colorful, more inspiring – more fun.

    By Steve Goddard | Source: ModernSalon.com