- OPI hasn’t ALWAYS made color. It’s True! Your favorite color company launched in 1981 with a line of professional products, including liquid and powder. But it wasn’t until 1989 OPI took the professional nail industry by storm with their first lacquer launch, a collection of 30 polishes. What was different about this color collection was that it was a fully integrated collection: advertising that showed the polish on the nails on a model as part of a total fashion look. Color names would become OPI’s signature as the years went on, and this first collection included such bon mots as Miami Spice and Boston Red Snapper.
- The most popular color ever is not OPI Red ; it’s I’m Not Really a Waitress . The color, which was part of the 1999 Fall/Winter Hollywood collection, hints at what is quintessential about OPI: It’s bold, sassy, and colorful. Team OPI has always had a sense of humor and has never shied away from a little sauciness (remember Kinky in Helsinki and A Man in Every Port-Ugal? ).
- Suzi actually works in the lab with the chemists to help craft just the right tone for every collection.
- OPI makes 55 million bottles of polish per year.
- Charity is in their blood. Over the years OPI founders and employees and devotees have contributed MILLIONS to charity, everything from breast cancer research to diabetes. OPI founders George Schaeffer and Suzi Weiss-Fischmann grew up in Hungary and came to the United States with nothing more than a colorful dream. From their first dollar, they’ve always given back to their industry, their community, and to the world at large. Since 2006, OPI has supported the breast cancer awareness organization Susan G. Komen for the Cure with its exclusive shade series, Pink of Hearts .
- George Schaeffer was a cabbie!
- The color-naming meetings are top secret.
- Not every product OPI developed was a golden hit. There are some products that didn’t work in the market and were ultimately discontinued. The variety of products shows OPI’s whole-hearted commitment to research and development, though. PAWLISH by OPI was a nail polish for dogs (“color for nails for those with tails”), sold along with It’s Dog Gone! Pawlish Remover and Paw Pads Wipes, but the products were discontinued several years ago.
- The company has several patents and in 2012 the iconic lacquer bottle was featured at the United States Patent and Trademark Office’s Trademark Expo alongside such distinctive packaging as the Hershey’s Kiss and the Coca Cola bottle.
- OPI Nail Lacquer has won every single NAILS Readers’ Choice Award for Favorite Nail Color since the awards’ inception in 2004. No other company has even come close.
- Nicole by OPI was named for George Schaeffer’s daughter Nicole.
- Once, early in the company’s history, Suzi was filling orders at OPI’s home office with George and accidentally hit the security system panic button. The house was surrounded by the SWAT team that thought Suzi was packaging up drugs (all that white powder, you know!).
- OPI was the first professional nail company to advertise directly to consumers in beauty magazines, creating demand for the product and creating a high-profile and cachet to professional nail care.
- OPI was the first professional nail company to partner with a major Hollywood film. In 2003, OPI partnered with MGM and introduced the Legally Blonde 2 collection, which featured colors such as Blond Date . Lacquers from the collection are featured throughout the movie in the nail salon and on Ell’s desk as she touches up her French manicure.
- OPI doesn’t stand for Opulent Polish Innovations, but Odontorium Products Inc., which was the name of the dental supply company George had in the early 1980s.
- One of OPI’s most popular shades of all time is a sparkly bronze color called Glitzerland .
- OPI fills an average of more than 150,000 of nail lacquer every day.
- Before OPI started its naming sensation, most nail colors simply used numbers like Pink #3 .
- OPI is available in more than 75 countries around the world.
- OPI has partnered with other great international brands on fabulously colorful product launches, including the Ford Mustang in Mustang Red , Coca Cola’s Coca Cola Red , Whirlpool’s I Don’t Do Dishes , and Dell Computers’ custom color laptops.
- Want to send colorful messages to your friends? OPI’s got an app for that! ColorChat, which debuted in 2015, translates messages into blobs of color, for a new take on secret code.
- If you want your home painted in the color of OPI, you could, by using the Clark + Kensington line of home paints available at Ace Hardware.
- OPI has the longest roster of celebrity endorsements of any professional beauty company, a list that includes Mariah Carey, Gwen Stefani, Serena Williams, and Kerry Washington.
- Art and OPI have always gone hand in hand. Many works of art created by George Schaeffer’s mother and daughter hung in George’s office at OPI headquarters. OPI has also commissioned artwork made from its lacquers to use as awards for top distributors.
- George Schaeffer was featured in People Magazine in 1999 wearing nail lacquer.
- OPI has never been timid about trying new things with nail color. OPI launched Crackle polish in 2011 as part of their Katy Perry Shatter collection—which shattered sales records for the company.
- RapiDry, OPI’s answer to the quick-drying top coat craze in the 1990s, is still one of OPI’s best-selling products.
- OPI introduced Bondex in 1988. This primer utilized a totally new technology to achieve strong adhesion of powder and liquid acrylic nail products to natural fingernails with virtually no lifting.
- Back in 2011, OPI launched its groundbreaking Gelcolor with 28 classic shades, including such favorites as Big Apple Red , I’m Not Really a Waitress , Bubble Bath , and Kyoto Pearl .
- The launch of Nicole by OPI raised money that benefited environmental causes, including Heal the Bay.
- OPI was PR superstar Harris Shepard’s most notable client. “When I met and started working with Suzi and George, I was amazed at their ability to immediately say ‘yes’ or ‘no’, says Shephard. “They never said ‘maybe’.” Through the 25 years of working with them it was never ‘I will get back to you,’ it was an answer, then and there. There weren’t’ days spent with focus groups. If there was a mistake, we moved on.”
- Suzi never went out to lunch; she always stayed at her desk and ate but we began doing lunch with beauty editors and conducting interviews over a meal, recalls Shephard.
- OPI is synonymous with some of the world’s finest and most avant garde salons, including Laque in North Hollywood. The salon raised nail services to an incredibly high level and only uses OPI lacquers and products.
- The OPI team comes up with polish names by starting with a geographic location, then brainstorming on that region by sitting in a room for six to eight hours and looking at maps and pictures, and eating authentic food from the area.
- At any given time there are 160 active OPI shades on the market; colors are retired every year to make way for new shades.
Source: Modern Salon
Nobody loves hearing bad feedback – but whether you are receiving it in person or via a social network, you should consider yourself lucky.
Why, you ask? Because instead of going and writing a scathing review on their social media pages, this guest has given you the golden chance of being able to change their mind.
One of the common questions we hear from salon owners on this topic is about how they should act on negative feedback, and specifically: “On top of fixing the service, do I have to discount or waive the charge for every unhappy customer?”
And the answer is, of course you don’t! In some instances, such as a serious error by your team, this will be the right thing to do. But its important to know this isn’t the only way to satisfy an unhappy customer. In fact, with a little creativity, other less-costly methods can be just as, if not more, effective.
Here are a few other ideas:
Offer your guests a pre-loaded gift card. Not only will this hopefully cheer them up, but it is also a gift that is going to bring them back into your salon and boost guest-loyalty.
Prepare for these situations by going out and investing in small ‘goodwill’ gifts such as movie tickets. After you have fixed the
service, providing this added (inexpensive) offer with a heartfelt apology and ‘thanks for your patience’ can be incredibly powerful.
Throw in a free new retail product suited to their skin/hair type or alternatively the chance to experience an exciting new service.
The key to any of these is to make the gesture as personal as possible. Of course, we assume that any issues with the actual service should
always be rectified so your guests are looking as fabulous as they should, these are goodwill gestures that will bring them back without
refunding the original service. As well as saving that individual guest, preventing a bad review being published about you online can save your business a great deal of pain in the long-run.
Cozy Friedman is the founder of SoCozy Kids Haircare , and the first children’s hair salons in New York City more than 20 years ago.
From the products to the service, Friedman knows kids haircuts. Here, Friedman offers her tips and techniques for cutting children’s hair.
The atmosphere. “Creating a fun-filled atmosphere for our clients is the first step to a successful kid’s haircut; it’s the reason I started Cozy’s Cuts for Kids, making it an inviting space for children and incorporating a toy store within the salon,” Friedman says.
Distractions. “As I always say, the three most important needs for a successful child’s haircut are distraction, distraction, distraction,” she says. “I wanted to make sure the salon catered to that need with car styling chairs, toys, TVs, books, balloons and of course, lollipops. Our little clients are able to choose a video to watch or video game to play while getting their haircut, which ensures they’re distracted once the cutting begins.”
Training is key. “My stylists at Cozy’s Cuts for Kids are specially trained to work with even the youngest of clients, and understand all the tricks of the trade to get the job done right,” Friedman says. “Not every hairstylist is prepared to work with kids, and it’s important to know that our stylists undergo extensive training to ensure it’s the right fit. I have been lucky enough to say that most of my stylists have been with me for 15 years or more.”
Adapt to your client. “It’s important to realize that each little client has a unique set of needs, and therefore each needs to be approached in a different manner,” she says. “My stylists don’t have a cookie cutter approach to haircuts, instead they read the situation at-hand and are trained to know how to react accordingly.”
Utilize your products. “Just as the atmosphere is important, so are the products you use,” Friedman says. “The key is to use an effective detangler like the SoCozy Cinch Detangler + Leave-In Conditioner when combing and cutting hair. A child often doesn’t understand that cutting hair doesn’t hurt. Therefore, hair should be completely detangled before the cutting starts, to make the process as easy as possible. We want to ensure they have a painless experience.”
Part hair down the center. “Kids move. A lot,” she says. “Their hair should be cut when it’s wet and while in a center part, to ensure a precise result. Even when the child wears a side part, when cutting, hair should be down the middle to guarantee hair is cut even.”
It’s no secret that referrals are the main source of new business for salons and spas, but do you know what influences them? If you think your guests are happy but your referral stream doesn’t tell the story, perhaps it’s time to take a closer look at your guest experiences. Best practice research shows us that there are four main parts, or ‘triggers,’ that influence how likely your guests are to refer you to others: cleanliness, friendliness, value for money and quality of service. So, even if your guest tells you they are thrilled with the results and ‘quality of your service’, it may be your pricing, or the attitude of other staff members that is getting in the way of your ‘referrability’. It certainly isn’t rocket-science, but it could explain why all those ‘happy’ guests aren’t taking that extra step of actively bringing you new business. Since these four key areas will hold different value based on each guest’s personality, and past experiences, holding each to equal importance is key in making sure each guest has something to be excited about. Here are some tips to fine tuning each:
1. Cleanliness: The most straightforward, but most often overlooked. Divide workloads among the team, maintain checklists, and once the standard is set, hold everyone (including yourself) accountable
2. Friendliness: Implement processes and commit to proper
recruitment and training of staff members. Whether they are in training, or have 30 years of experience in a salon, don’t assume they know how to speak to guests. Your brand is unique, and it’s up to you to protect it.
3. Value for money: You know what a $100 haircut looks like, even if you only charge $50. Over-deliver on the guest’s expectation and you will always leave a great impression.
4. Quality of Service: Thanks to Facebook, Instagram, Twitter, and every other avenue that keeps us connected to the most beautiful
people in the world, guests are more knowledgeable about fashion and hair trends than ever before. Respect their level of expertise, and that haircut as if it was going to be on the cover of the next Us Weekly.
Will every happy guest refer you more business? Maybe not. However there is no telling how much new business an angry, or less than happy, guest is detracting. Hold true to delivering and measuring guest satisfaction on these four key areas and start reaping the rewards of a ‘referable’ business. There’s no reason why your salon shouldn’t be a topic of conversation at the next happy hour (for all the right reasons).