• Industry Fun Facts: Why Do Stylists Wear Black?

    The positive features of wearing black outfits.

    Are all salons different? But it seems that they all have the same dress code.

    Why isn’t a huge mystery or club secret – as far as you know – but this industry-wide “blackout” if you will is actually a fun part of the culture that ties all of us together.

    What’s the REAL reason?
    You can’t stain something that is already dark! Basically, wearing black is the easiest way to disguise the stains and dyes that splatter your clothes throughout the day.

    There are a few other positive features of an all-black work wardrobe that deserve some attention.

    Never Out of Style
    Ironically enough, black is what you could call “evergreen”. Meaning that no matter the season or year, it will never go out of style. It is sleek, neutral, and sophisticated.

    Never Out of Stock
    Unlike your favorite shade of fire engine red hair dye or the perfect plum colored lip stain, stores never run out of black clothing. Keep in mind that stylists don’t have to wear the same outfit, just the same color.
    It seems restrictive at first, but after a while, you find it hard to buy clothes that aren’t mostly black!

    High Contrast, Low Maintenance
    This isn’t so much a uniform benefit as it is for enhancing a stylist’s technique. Most salons will utilize black or very dark capes with light haired clients in order to create a line of contrast. It allows the client and stylist to see exactly where the neckline will sit and what the layers will look like.

    So, it may not be the greatest industry secret ever revealed but it does shine a little light on our world. Looking for something more helpful? Check out this article, and learn how to avoid having another bad hair day!

    Source: Avalon School of Cosmetology

  • Beauty Services and Retail Show Growth

    Overall revenues for all salon industry services 9hair, skin, nails) plus salon retail grew 3.2%, according to the 2015 Professional Salon Industry Hair Care Study from Professional Consultants & Resources, a salon industry strategic consultants and data source. Total U.S. salon services and salon retail sales grew by 3% to $60.27 billion. There were nearly 294,000 U.S. salons and barbershops using and selling salon haircare products. Salon count declined by 2.5%, as large rental suites opened.

    “The state of the professional salon industry is strong, with an upward growth curve and changing dynamically,” says Cyrus Bulsara, president of Professional Consultants & Resources. “Major economic barriers affecting the salon industry are fading, as innovative new products, salon suites and new management at top manufacturers bring new vitality. Manufacturer sales of hair color, shampoos, conditioners, hair sprays, hair styling products and specialty products all increased. We also saw a major paradigm shift toward large family-economy chains and rentals. Most rentals still do not retail effectively. Therefore, product sales at mega-salon stores like Ulta increased. Diversion continued to fulfill consumer demand for professional products.”

    Hair color remained the all-important anchor service, attracting clients for other services like cuts, styles, straightening and others. Hair color services were up nearly 4%, due to an aging baby-boomer population plus robust new demands for fashion hair color, including blonding, highlights, babylights, balayage, ecaille, ombre/sombre, vibrants and pastels.

    Keratin straightening services grew about 3.2%. Cutting and styling services grew at 2.6%, as the frequency of client visits to salons increased slightly.

    Major study highlights include:

    • The men’s sector grew at nearly 1 ½ times the industry’s growth rate.
    • A major paradigm shift continued from independent salons and mid-tier mall chains toward family-economy chains and suite rentals, plus high-end men’s barbershops.
    • Sales at two major U.S. distributors grew, with CosmoProf’s sales up 4.2% and sales at SalonCentric up 4%.
    • Sally Beauty store sales were up 1%.
    • Chair/suite rental organizations like Sola, Salon Plaza, Salon Lofts, Solera, Phenix, Salons by TJ and Salon concepts grew rapidly.
    • Sales at Regis stabilized, as the company continued to study divesting high-end brands to concentrate on value brands and test rentals.
    • Great Clips and Sport Clips registered 9.8% and 17% growth, respectively.
    • Styling product sales increased by mid-single digits, as consumers continued home hairstyling, facilitated by new genres of styling tools.
    • Salon retail product sales grew slightly, primarily due to dry shampoos, hair color protections products, new types of hair and scalp masks, cleansing and protein-infusion products.
    • Direct sales at Wella, Aveda, Kerastase and Bumble and Bumble grew. Wella had the strongest growth, due to new brands/education.
    • Redken and John Paul Mitchell Systems were the only two major companies with high single-digit growth fueled by new launches.

      New sections detail cut, color and style projections; data analysis of barbershops and men’s services/products; ingredient issues; leading manufacturers’ reps; plus sales figures for AG Hair, Aloxxi, Alterna, Bio Ionic, Brazilian Blowout, Cadiveau, Peter Coppola Beauty, Davines, Framesi, GK Hair, Kenra Professional, Keratin Complex, Keune, Marcia Teixeira, Phyto, Pravana and more.

      5-Year Overall Salon Industry Growth

      2010-4.01 Billion

      2011-4.25 Billion

      2012-4.49 Billion

      2013-4.61 Billion

      2014-4.76 Billion

      2015-4.91Billion

    Source: Modern Salon

  • Mind Your Social Manners

    A lesson in social media etiquette.

    Think of your social media channels-Facebook, Twitter and Instagram as your first interview. This doesn’t mean shut everything down, but make sure the content you are displaying show off your talents, personality and maybe not your favorite happy hour spot.

    “Using social media is an easy and momentous way to get noticed by a potential employers and keeps you in direct communication with your current clients,” says Kelly Ehlers, social media expert and founder of Evoke Brand Strategies. Here Ehlers shares a few tips to use while navigating the social media ropes.

    Keep the complaints to yourself. Don’t complain or gossip. It may be easy to vent your frustrations through your online platforms, but you definitely don’t want clients or future employers to perceive a negative online presence.

    Leave the potty-mouthing offline. Use a filter. Refrain from cursing and using offensive language. Present yourself as professionally as possible. Keep in mind; up to one third of companies have rejected candidates based on sloppy, inappropriate, or negative profiles.

    Upload your professional work. Using an Instagram hashtag or creating albums on Facebook is an incredible asset for keeping conversations current with your clients while in school, and to start building a professional portfolio you can show future employers. Plus, collecting your work provides you with an extra outlet of connectivity for client referrals.

    Steer clear of over-sharing. Every meal or random thought is not post-worthy. Before hitting the post or “tweet” button, ask yourself if you really need to share that thought with the world. The information you share should reflect how you would like to be perceived by your friends, fans, clients and potential employers. Focus your posts on time-relevant, current topics. It shows you stay on top of trends and have your finger on the pulse of pop culture.

    It’s a two-way street. Although time consuming, replying to emails, comments and messages is essential to building a relationship with your clients, and encourages them to turn to you for expert advice and product recommendations. Think of it as superior customer service.

    Source: FirstChair.com

  • The Real Difference Between Cosmetology and Esthetics

    “What’s the difference between a cosmetologist and an esthetician?”
    That question is to the beauty industry what the “chicken before the egg” conundrum is to the scientific community.

    Fortunately for us, the answer to this question is actually way more simple (at least we think it is).

    Semantics
    Cosmetology is defined as: “The application of heat, water, solutions, dyes and reactive chemicals to alter the color, straighten, or curl the structure of the hair of a human being.”
    Cosmetologists are trained in skin care, hair styling, makeup, nail application and decoration, pedicures. This list goes on. Estheticians are focused only on skincare. And that is the biggest difference.

    Cosmetologists can specialize in esthetic practices like facials and microdermabrasion, but they will still have a cosmetology license. It is a bit less common for Estheticians to also have a cosmetology license, though they often specialize in things like electrolysis, and chemical treatments.

    That’s not to say that estheticians and cosmetologists aren’t often cross-trained in other specialty areas, it simply means that the focus of their training and licensing programs is preparing students to master those skills.

    Isn’t Esthetics Just a Part of Cosmetology?
    Like we mentioned above, cosmetology students do learn the basics of skin care and maintenance along with the other features of the program such as hair cutting and coloring.

    Esthetics students learn about facial and body waxing practices and techniques, analyzing and assessing skin conditions, eyebrow shaping, waxing and tinting, microdermabrasion, reflexology and more.

    Basic hygiene and sterilization practices are included in the core of every program because keeping your customers safe from potential bacterial spread and exposure is the number one priority.

    Licensing
    Though licensing requirements will vary by state, most trade schools (which is Cosmetology and Esthetics schools are) require that students be at least 17 years of age with a high school diploma or equivalent.
    Check out your state’s licensing requirements here.

    The licensing requirement – i.e. the number of hours you have to complete in the program – is dependent on the amount of theory (class lecture) and practical (floor hours and training) work that needs to be done to master all of the information and skills.

    Mostly cosmetology programs will require between 1,000 and 2,400 hours completed in order to obtain a license, while most esthetics programs require around 600 hours.

    Source: Avalon School of Cosmetology

  • 10 Tips for Taking the Fear Out of Retailing

    Eufora ’s Director of Business Education, Joanne Magana , encourages stylists and salon owners to realize their phobia surrounding retailing is a faux-fear.

    “First. realize that you already doing it,” Magana says. “We sell every day. We negotiate things, we have our own businesses, you ask your child or significant other to do something for you… We are always selling somehow someway. Everybody wants something, has needs and will buy sooner or later. They are sophisticated decision makers. However, they still need and desire your professional advice and guidance. Not doing so is a break in the client/salon professional relationship.”

    Overcoming the fear of selling – This fear keeps people from their full earning potential.

    1. Pinpoint your fear of selling . Know the source of your fear. What exactly is that? How does it make you feel? Most often, fears come from not being liked, inadequate, being pushy, and being rejected. You want to shift out of your fear and into excitement about sharing your product and services. Knowing the source of your fear is an important part of overcoming your fear.

    2. Take action to address the source . Do you need more product knowledge so that you speak with confidence being more authentic? Find ways to “bounce back” after a rejection which is easier to do if you don’t take no personally.

    3. Shift your perspective. How would it feel to think of yourself as sharing information about what you do? Or “showing benefits” or “sharing your passion?” If you feel uncomfortable or anxious about “selling”- find a way to shift your perspective to one of sharing information rather than “convincing someone to buy.”

    4. Keep track of your successes and goal set. This will help you stay aware of how much you are doing right!

    5. Stay focused on the desired outcome. If a guest takes your professional recommendation and purchases product for home maintenance, what is the outcome of that?

    6. Detach from how the outcome shows up. Instead of getting attached to closing the sale, focus on the effort I will give the guest an enthusiastic great educational experience rather than the outcome: They will buy X number of this.

    7. Learn how to handle objections. If a guest responds with “I need to think about it” or “I can’t afford it” aren’t necessarily rejections. They are objections that can be handled. Sometimes we need to do a better job of explaining the value.

    8. Keep practicing and be consistent. Each time you decline to offer your professional expertise to your guests, you are building a wall. To tear down the wall, set goals. Each time you act on it, you are chipping at the wall which prevents your financial success.

    9. Talk about investment versus cost. “Because you said you wanted shiny, healthy hair, you are making an investment.”

    10. Use positive affirmations . Think positive every day!

    Source: ModernSalon