What Matters Most for a Successful Business?
While all of these contribute to the success of your business, only one factor matters most…
Marketing yourself and your services is what makes the competitive difference. It is often assumed that the highest quality and/or best product wins, but this is NOT true in our Industry. Our business depends on the relationships we build along the way. The people are our link to our Success!
Network! Network! Network! That is all you hear and it is what our business thrives on. Meeting people and building relationships will help you grow personally as well as professionally. The world is on a networking craze from online to social media, to industry associations, and networking clubs of all types. But the best way for you to network is right in your salon. The clients that you see every day are your links to your future.
Our business is filled with opportunities to connect with people who can help us achieve our goals, and at the same time, we can help them to reach theirs. This industry sets the stage for personal one-on-one contact that allows all types of business transactions to occur. It is all about the “web,” the networking web that you have already started with your existing clients. Networking is the most effective strategy for one-on-one contact that connects you to other people. You actually network all day long, you just haven’t put it to use yet. Networking provides you with the personal touch you need to create those relationships that are the fundamentals of being a smart business owner, no matter how big or small your establishment.
Source: Kathy Jager-educational solutions